Client Work
Fitness Connection | 2022
An award winning campaign that placed first in my Ad Campaigns capstone course. Our client, Fitness Connection, came to us in need of a way to build better brand awareness and to also increase foot traffic both online and in store. Over the course of 16 weeks, my team and I developed a full campaign that perfectly encapsulated who Fitness Connection was as a brand and the next steps to take.
The Lolly Garden
This work was completed for my master's capstone for Strategic Communications. For this capstone, I explored the topic of e-commerce and local businesses and how the two can blend seamlessly, while keeping the charm of the small business alive. Through extensive research a campaign was born to revitalize the Lolly Garden's business structure to reach more consumers outside of Oklahoma, while still staying true to who they are.
In addition to developing a presentation to present to the clients, a research paper was also developed to fully detail the research into this campaign development.