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graphics

Designs

The details matter too..

Creative projects

ONIE

Working as a Digital Strategist for Lindsey + Asp, I've been able to work with the client ONIE in developing logos and flyers for both their brand and their programs such as Tasty Text. I've also been able to implement designs for pins and recipe cards, as well as curate content for their social media platforms.

Fitness Connection
As part of my senior capstone, Fitness Connection was our client that we had to develop a semester long campaign for. Fitness Connection is a gym franchise mainly situated in Texas. Throughout the creative campaign, we wanted to integrate aspects that makes Fitness Connection different than the rest. Fitness Connection is a community-driven, inclusive workout environment where everyone is apart of the team, or family. Ultimately, we developed Family.Community.Fitness Connection as our tagline.
Jack Daniels
Another fun project during my team as a Creative Intern for Lindsey + Asp where we were tasked with developing a creative campaign for Jack Daniels Whisky. For this particular project, we focused in on the 'rock-star legacy' the whiskey has as the creative base for this campaign, drawing on inspiration from legendary bands such as Led Zeppelin to touch our target audience in a way where they can "party like a rockstar" again.
POPL
Just like the others, Popl was another fun creative client task we had as creative interns at Lindsey + Asp. With Popl, we wanted to position this creative campaign to target a younger audience, as Popl was designed to be an addition to the back of your phone to make it easier to connect with people through social media. 
Peloton
Within our Campaign Storytelling class, we were tasked with developing a campaign for a brand of our choice. For this particular campaign, my partner and I decided to developed a new creative campaign for Peloton through print, social, and interactive content that aimed to reach potential new consumers who were looking for a new way to workout. 
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